As if their brilliant commercials didn't already catch your automotive attention, Volkswagen is giving buyers a custom First Act guitar with every Jetta, GTI, Rabbit or Beetle purchase. So, instead of plugging in an iPod to you VW's stereo system, you can plug up your new guitar and rock out.
Whoever is in charge of VW's marketing, keep up the good work! When I first saw the commercial featuring Slash with a amp-style stack of black GTIs, I thought they were just showing that the stereo could be used as a mobile amplifier; I had no idea they were actually passing out guitars with cars. But that's just how effective their advertising is. I didn't need a big "FREE GUITAR" dangled in my face, in typical American style, to make me take notice. Nothing needs to be said, just show the car and a Web link. Even without the First Act guitar promotion, VW had already caught the attention of the youth market with their commercials. So, when young car buyers start driving off the lot with their new musical VWs, let's hope they're not trying to play the guitar at the same time.
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